Valued Clients
From retail and hospitality to finance and technology — we collaborate with industry leaders to deliver loyalty solutions that drive real business results.
Oil & Gas
Revamp of the Loyalty Program
Rosneft is the leader of the Russian oil industry and one of the largest public oil and gas corporation in the world.
Our services on project included:
On-Demand Expertise & Advisory
Our services on project included:
On-Demand Expertise & Advisory
- Strategic gap analysis
- Optimisation & growth strategies
- Evolution roadmaps
- Operational consulting
Real Estate | Trade mall
Design of the Multi-Brand Loyalty Program
Immofinanz AG is a commercial real-estate company based in Vienna, Austria. The company focuses its activities on the retail and office segments and operates in the markets of Austria, Germany, Czech Republic, Slovakia, Hungary, Romania, Poland, and the Adriatic region. The core business includes the management and development of properties. As of December 31, 2022, the managed real estate assets amount to approximately 8.4 billion euros, which is distributed across 627 properties.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Financial services | Insurance
Design of the Coalition Loyalty Program
Ingosstrakh is one of the largest and oldest insurance companies in Russia, and is classified as a systemically important national insurer.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Transport
Customer Journey Mapping
Russian Railways - a Russian state-owned, vertically integrated company, owner of public railway infrastructure and the largest operator of the Russian rail network. Established in 2003, it was formed on the basis of the former Ministry of Railways of Russia.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
Manufactoring
Design and Implementation of the B2B Loyalty Program
Federal-Mogul Corporation is an American developer, manufacturer, and supplier of products for automotive, commercial, aerospace, marine, rail, and off-road vehicles, as well as industrial, agricultural, and power-generation applications.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
- Platform sourcing & RFP management
- Project management
- Marketing & launch campaigns
- Partnership & reward sourcing
- Terms, compliance & testing
Financial services | Payment system
Audit of the Payment Engine
Rapida is one of the oldest payment systems in Russia.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
Financial services | Payment system
Design of the B2C Loyalty Program
CyberPlat®, integrated broad-based multibank Internet payment system, is historically the first Russian electronic payment system. Currently, CyberPlat® is the largest, most reliable and well-adjusted electronic payment system in Russia and CIS.
At present, the CyberPlat® cash acceptance network comprises over 1 480 000 outlets, accepting cash payments for the leading operators of mobile and landline communication networks, commercial television and various service providers, including MTS, Beeline, MegaFon, TELE2 and many others in Russia, Kazakhstan and India.
Our services on project included:
Pre-Project Research & Market Intelligence
At present, the CyberPlat® cash acceptance network comprises over 1 480 000 outlets, accepting cash payments for the leading operators of mobile and landline communication networks, commercial television and various service providers, including MTS, Beeline, MegaFon, TELE2 and many others in Russia, Kazakhstan and India.
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Retail
Design of the B2B Loyalty Program
Salamander (since 1899) - experts in combining traditional shoe manufacturing with a modern lifestyle.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Logistics
Design of the Loyalty Program
PEK is a multi-service logistics operator and an expert in comprehensive freight solutions, providing transportation services across Russia and internationally.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Real estate | Trade mall
Design and Implementation of the Multi-brand Loyalty Program
The AFIMALL City retail and entertainment complex is located at the very heart of Europe's largest and most ambitious investment business project, Moscow City (Moscow International Business Centre). This is the first project in Russia with a unique combination of innovative architectural solutions and multifunctional infrastructure.
AFIMALL City covers an area of 320,000 m².
- 400 stores;
- 50 restaurants and cafés.
Our services on project included:
Pre-Project Research & Market Intelligence
AFIMALL City covers an area of 320,000 m².
- 400 stores;
- 50 restaurants and cafés.
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
- Platform sourcing & RFP management
- Project management
- Marketing & launch campaigns
- Partnership & reward sourcing
- Terms, compliance & testing
Manufacturing | Automobiles
Design of the Loyalty Program
Volkswagen is a German automobile manufacturer and the flagship brand of the Volkswagen Group, a major global automotive conglomerate. Headquartered in Wolfsburg, Germany, the company was founded in 1937.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Real estate | Trade mall
Design of the Multi-brand Loyalty Program
Trade mall Shuka one of the biggest malls on North-West of Moscow with over 100 tennants.
The project's goal was to develop a unified trade mall loyalty program, that would fix the regular audience and maximize the value of each customer for the mall tennants.
Our services on project included:
Pre-Project Research & Market Intelligence
The project's goal was to develop a unified trade mall loyalty program, that would fix the regular audience and maximize the value of each customer for the mall tennants.
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Financial services | Bank
Design of a set of innovative Cobranding Card Products
#179 in Russian financial system rating. Middle size regional bank, operating in Moscow, Saint-Petersburg and Leningrad district.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
Retail
Design and Implementation of the Multi-brand Loyalty Program
Inventive Retail Group is a unique project for the Russian market, established in 2005. The company unites several monobrand retail chains representing leading global manufacturers of computers, mobile phones, electronics, children’s goods, sports equipment, and jewelry.
Our brands include re:Store, Samsung, Xiaomi, STREET BEAT, UNOde50, Re.New, Mir Kubikov, Hiker, Inventive e-Commerce, and Inventive Toys.
Our services on project included:
Pre-Project Research & Market Intelligence
Our brands include re:Store, Samsung, Xiaomi, STREET BEAT, UNOde50, Re.New, Mir Kubikov, Hiker, Inventive e-Commerce, and Inventive Toys.
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
- Platform sourcing & RFP management
- Project management
- Marketing & launch campaigns
- Partnership & reward sourcing
- Terms, compliance & testing
- Strategic gap analysis
- Optimisation & growth strategies
- Evolution roadmaps
- Operational consulting
Financial services | Bank
Design of the Coalition Loyalty Program
#179 in Russian financial system rating. Middle size regional bank, operating in Moscow, Saint-Petersburg and Leningrad district.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Manufacturing | Cosmetics
Design and Implementation of the Club Loyalty Program
Schwarzkopf is a hair cosmetic brand that represents quality, expertise and innovation for more than 120 years.
PH club - point-based b2b loyalty program for individual beauty salons or beauty salon networks. Program members get one of 3 bonus levels, depending on the volume of purchases of Schwarzkopf Professional products.
Our services on project included:
Pre-Project Research & Market Intelligence
PH club - point-based b2b loyalty program for individual beauty salons or beauty salon networks. Program members get one of 3 bonus levels, depending on the volume of purchases of Schwarzkopf Professional products.
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Oil & Gas
Design of the Coalition Loyalty Program
Сoncern Galnaftogaz (Okko petrol stations network) is the leading Ukrainian company, basic activity of which is retail of fuel and consumer goods and services through the network of OKKO branded filling complexes. Company is among leaders at the oil products market and is presented in all regions of Ukraine.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Manufacturing | Electronics
Design and Implementation of the Loyalty Program
In 2007, Samsung was actively developing its retail network in Russia. At the same time, the company was willing to unify communities around company brand (the Internet community, the gamer`s club and database of the registered Samsung phones owners, etc.), verify and deduplicate customer base, and form a unified communications strategy for all Samsung clients. Our team got the task to design a loyalty program for all followers of the brand, as well as an effective tool to identify new customers.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Retail
Design and Implementation of the Loyalty Program
Nastroenie! was a fast-growing retail chain specializing in the sale of licensed audio and video products, multimedia, books, and related merchandise. At its peak, the Nastroenie! network included 123 stores across Russia.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
- Platform sourcing & RFP management
- Project management
- Marketing & launch campaigns
- Partnership & reward sourcing
- Terms, compliance & testing
Retail
Design and Launch of the Discount Program
Amway Corporation, the world's largest direct-selling company. Our team was invited to develop and implement loyalty program on one of the regional markets.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
- Platform sourcing & RFP management
- Project management
- Marketing & launch campaigns
- Partnership & reward sourcing
- Terms, compliance & testing
Retail
Design of the Coalition Loyalty Program
Russian retail company that operated a nationwide chain of mobile phone stores under the same name. At its peak in 2006, the company held a 37% share of the Russian mobile phone market. Euroset had a strong presence in over 1,500 cities and towns across Russia, Belarus, Ukraine, and Moldova.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
Retail
Discount Program Relaunch
Stock-center discount program - loyalty program for apparel retail chain of 30 shops nation-wide.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- ROI optimisation
- Strategic program evolution
- Lifecycle improvement
- Financial management
Entertainment
Loyalty Program Audit and Relaunch
Loyalty Club is a point-based loyalty program designed for regular customers of the online ticketing platform Kontramarka.ru.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- ROI optimisation
- Strategic program evolution
- Lifecycle improvement
- Financial management
Retail
Design and Implementation of the Coalition Loyalty Program
Dixis - retail chain of mobile phone and digital electronics stores, operating from 1996 to 2009, which at the peak of its development had over 1,300 stores across Russia, including franchised locations.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
- Platform sourcing & RFP management
- Project management
- Marketing & launch campaigns
- Partnership & reward sourcing
- Terms, compliance & testing
Entertainment
Loyalty Program Audit and Relaunch
Parter Club is a point-based loyalty program designed for regular customers of the online ticketing platform Parter.ru.
The program offers members exclusive benefits — early access to top events, opportunities to join contests and win prizes, special promotions, and the ability to save on ticket purchases by collecting and redeeming points in their personal account.
Our services on project included:
Pre-Project Research & Market Intelligence
The program offers members exclusive benefits — early access to top events, opportunities to join contests and win prizes, special promotions, and the ability to save on ticket purchases by collecting and redeeming points in their personal account.
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- ROI optimisation
- Strategic program evolution
- Lifecycle improvement
- Financial management
Oil & Gas
Design and Implementation of the Coalition Loyalty Program
Club Lukoil is a point-based loyalty program established in 2008 for LUKOIL petrol stations network. Club card is accepted on 3700 petrol stations in 65 Russian regions, European and CIS countries. Program unites more then 3,5 million card owners.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Retention & lifecycle strategy
- Platform sourcing & RFP management
- Project management
- Marketing & launch campaigns
- Partnership & reward sourcing
- Terms, compliance & testing
- Strategic gap analysis
- Optimisation & growth strategies
- Evolution roadmaps
- Operational consulting
HoReCa
Design and Implementation of the B2B and B2C Gift Card Projects
FineFood card - first prepaid card project developed and launched in Russia.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
- Platform sourcing & RFP management
- Project management
- Marketing & launch campaigns
- Partnership & reward sourcing
- Terms, compliance & testing
Loyalty Coalition
Design of the Coalition Loyalty Program
Malina is a coalition point-based loyalty program with 5.4 million active members established in 2006 for BP, Vimpelcom, 36,6 Druggery, Rosinter and 20 other well-known Russian and international brands.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- Program concept design
- Customer journey mapping
- Data & analytics strategy
- Financial & commercial modelling
HoReCa
Loyalty Program and Cobranded Card Relaunch
Honored Guest - one of the first loyaty programs launched in Russia for Rosinter Restaurants, a Russian restaurant chain with brands like IL Patio, TGI FRIDAYS™, and Planet Sushi. Members of the loyalty program can earn points by dining at participating restaurants and using the app for orders, delivery, and special offers.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- ROI optimisation
- Strategic program evolution
- Lifecycle improvement
- Financial management
Retail
Design of the Loyalty Program
Familia - a network of 480+ off-price stores operating in Russia.
Our services on project included:
Pre-Project Research & Market Intelligence
Our services on project included:
Pre-Project Research & Market Intelligence
- Market & competitor research
- Best-practice benchmarking
- Trend & innovation studies
- Opportunity mapping
- ROI optimisation
- Strategic program evolution
- Lifecycle improvement
- Financial management