Data. Insight. Loyalty.
S350 Consulting is a purpose-driven advisory firm specializing in loyalty strategy, customer engagement, and digital experience transformation.
We design data-driven loyalty ecosystems that connect brands with their customers — from strategy and program design to technology enablement and operational excellence.
With deep global expertise across loyalty marketing, CRM, and customer experience, our team helps businesses build meaningful relationships that drive retention, advocacy, and growth.
We design data-driven loyalty ecosystems that connect brands with their customers — from strategy and program design to technology enablement and operational excellence.
With deep global expertise across loyalty marketing, CRM, and customer experience, our team helps businesses build meaningful relationships that drive retention, advocacy, and growth.
Transforming loyalty strategies into measurable business results.
At S350 Consulting, we specialise in developing, implementing, and optimising loyalty programs that build customer trust and long-term engagement. Our services cover every stage of the loyalty lifecycle — from market research and strategic design to implementation, evolution, and innovation.
Every successful program starts with knowledge.
Our team provides in-depth market and competitor research to guide the design and optimization of loyalty, subscription, and engagement programs. We analyze global best practices, emerging trends, and case studies, delivering actionable insights tailored to your business goals.
Our Approach
Our team provides in-depth market and competitor research to guide the design and optimization of loyalty, subscription, and engagement programs. We analyze global best practices, emerging trends, and case studies, delivering actionable insights tailored to your business goals.
Our Approach
- Discovery: Evaluate your current customer engagement landscape and identify opportunities.
- Benchmarking: Select relevant markets, companies, and criteria for comparison.
- Trends & Best Practices: Map global trends and analyze successful programs.
- Strategic Options: Synthesize findings into practical, high-impact recommendations for your loyalty and CX initiatives.
We design loyalty programs that balance creativity with commercial sense.
We offer clients a structured framework to design, implement, and manage loyalty programs that drive measurable business results and meaningful customer engagement. Our approach integrates strategy, analytics, mechanics, forecasting, and scenario planning to deliver programs tailored to your objectives.
Our Approach
We offer clients a structured framework to design, implement, and manage loyalty programs that drive measurable business results and meaningful customer engagement. Our approach integrates strategy, analytics, mechanics, forecasting, and scenario planning to deliver programs tailored to your objectives.
Our Approach
- Discovery & Market Research: Analyze current customer engagement, competitor programs, and market trends to identify opportunities and gaps.
- Strategy & Goals: Define clear, measurable objectives, KPIs, and positioning to align the program with your business goals.
- Program Mechanics & Customer Journey: Design the program structure, rewards, tiers, activations, and engagement tools to maximize retention and lifetime value.
- Forecasting & Commercial Modelling: Assess the financial and operational impact of the program and individual mechanics, ensuring realistic outcomes and prioritization.
- Scenario Planning & Lifecycle Management: Detail accrual, redemption, communications, and engagement calendar across customer journeys.
- Technical Evaluation & Implementation Plan: Map technological requirements, evaluate options, and provide a step-by-step roadmap for seamless execution.
- Data & Analytics: Build insights-driven strategies for program optimization, personalization, and continuous improvement.
From planning to reality — flawlessly.
We manage the full implementation cycle, ensuring seamless coordination between technology partners, vendors, and marketing teams. As a technology-agnostic consultancy, we recommend the right platform and oversee every step of your loyalty launch.
Our Approach
We manage the full implementation cycle, ensuring seamless coordination between technology partners, vendors, and marketing teams. As a technology-agnostic consultancy, we recommend the right platform and oversee every step of your loyalty launch.
Our Approach
- Technical Solutions & Platform Sourcing: Evaluate and select the optimal loyalty platform using our independent, technology-agnostic expertise.
- Tender & RFP Management: Conduct platform comparisons, manage RFPs, and negotiate contracts to secure the best technical fit.
- Project Management: Oversee the full implementation, coordinating teams, timelines, and deliverables to ensure smooth execution.
- Marketing & Launch Strategy: Design campaigns, prepare launch plans, and activate promotional mechanics to maximize engagement.
- Partnership & Reward Sourcing: Identify and integrate reward partners and incentives aligned with program objectives.
- Security, Testing & Training: Implement robust security protocols, test all features, and provide staff training for a seamless rollout.
- Shopify & App Integrations: Expert integration of Shopify loyalty apps and other digital engagement tools for omnichannel experiences.
- Terms & Conditions Management: Draft, review, and enforce program rules to ensure compliance and transparency.
Continuous growth through insight and innovation.
We transform existing programs into high-performing ecosystems. Using advanced analytics and emerging technologies, we keep your program aligned with customer expectations and industry change.
Our Expertise
We transform existing programs into high-performing ecosystems. Using advanced analytics and emerging technologies, we keep your program aligned with customer expectations and industry change.
Our Expertise
- Loyalty ROI Optimisation — Analyse performance data to enhance profitability, retention, and long-term customer value.
- Financial & Partnership Management — Optimise reward economics, sourcing, and partnership networks to strengthen program sustainability.
- Lifecycle Optimisation & Analytics — Refine customer journeys with advanced analytics and continuous performance monitoring.
- Strategic Program Evolution — Redesign existing programs to align with changing customer behaviour and market expectations.
- Innovation & Emerging Technologies — Integrate AI, machine learning, Web3, blockchain, and card-linking technologies to future-proof your program.
- Industry Research & Trend Forecasting — Stay ahead with continuous analysis of global best practices and evolving loyalty trends.
Expert support, on your terms.
Our consultants are available on request — remotely or in person — for audits, strategic reviews, or operational guidance. We help you identify gaps, optimise efficiency, and strengthen your loyalty strategy.
Our Approach
Our consultants are available on request — remotely or in person — for audits, strategic reviews, or operational guidance. We help you identify gaps, optimise efficiency, and strengthen your loyalty strategy.
Our Approach
- Program Audits & Gap Analysis: Evaluate your current loyalty strategy, benchmarking against industry standards to uncover gaps and opportunities.
- Strategic Recommendations: Provide actionable insights to improve program effectiveness, drive growth, and plan evolution roadmaps.
- Project Health & Optimization: Monitor program performance, suggest refinements, and define strategic initiatives to maximize impact.
- Program Growth Strategies: Design pathways for expanding customer engagement, enhancing retention, and increasing program ROI.
Our experts
Our team brings together recognized industry leaders with extensive experience in loyalty marketing, customer experience, data strategy, and digital transformation. Each expert combines strategic insight with hands-on project experience.
Our specialists have held senior positions in leading international and regional companies, managed large-scale customer engagement initiatives, and earned international recognition through global marketing and IT awards. United by a shared commitment to excellence, we help brands unlock the full potential of customer loyalty and deliver measurable business impact.
Our specialists have held senior positions in leading international and regional companies, managed large-scale customer engagement initiatives, and earned international recognition through global marketing and IT awards. United by a shared commitment to excellence, we help brands unlock the full potential of customer loyalty and deliver measurable business impact.
- Vlad TREVESSpecialties: Loyalty, CX, MarTechVisionary, Technology Innovator & MarTech expert with over 25 years of experience in marketing and sales in Europe and Middle East. Over two decades of practice (client, agency and vendor sides) in loyalty & cx worldwide, and 50+ loyalty and cx initiatives implemented.
Founder of the Spectrum350 Business Community & MENA Loyalty & Cx Club.
Head of the organizing committee for The Global Loyalty & Cx Awards, Loyalty & CX Awards Gulf, Loyalty & Cx Awards Africa, Loyalty & Cx Awards Asia, Loyalty & CX Awards Russia, The Global FinTech Awards, FinTech Awards Russia, Finance Innovation Awards Russia, MarTech Star Awards Russia competitions. - Andrey GUBANOVSpecialties: Loyalty in Telecom, Loyalty in Finance, GamificationAndrey brings over 14 years of executive experience in the fields of loyalty marketing, customer value management, and data analytics. He has held senior positions, including Head of Loyalty, Head of Data & CVM, and Head of Gamification, in leading Russian and international organizations.
His expertise spans the development and implementation of data-driven loyalty strategies, customer engagement models, and gamification frameworks that deliver sustainable business growth. - Max KORNEVSpecialties: IT for Loyalty & CX, Gamificationtbc
- Codin CARAGEASpecialties: CX, Digital TransformationWith 25+ years of experience in banking, consulting (EY), and the energy sector, Codin led and delivered some of the most ambitious Customer Experience (CX) and digital transformation programs across the Middle East and Europe. His work has driven double-digit increases in NPS, profitability, process efficiency, and customer trust.
Certified CCXP | Lean Six Sigma Black Belt | INSEAD Executive Alum
Delivered CX and transformation in Europe & GCC | Consulted for Tier 1 banks | Built award-winning teams and systems - Peter KRAUSCHARSpecialties: MarTech, Digital TransformationOver 25 years professional experience in marketing, tech and media industry in Europe. Former Startberry Startup Accelerator co-owner (together with Microsoft and EY).
Leading marketing technology & digital transformation changes.
Industries: aviation, transport & logistics, banking, media & entertainment, chemistry & building, electric home appliances, telecoms, retail.
Why Choose Us?! We Turn Every Customer Into a Loyal Advocate
Looking to design a loyalty program that goes beyond rewards?
At S350 Consulting, we help you create ecosystems of engagement — where data, creativity, and human insight come together to build loyalty that lasts and delivers measurable business growth.
At S350 Consulting, we help you create ecosystems of engagement — where data, creativity, and human insight come together to build loyalty that lasts and delivers measurable business growth.
- Proven ImpactWe’ve helped 100+ global and regional brands — from retail and hospitality to banking, aviation, and telecom — transform loyalty into a strategic growth driver. Our programs deliver results you can measure in retention, frequency, and customer lifetime value.
- Human at the CoreWe design with empathy. Our programs are built around real customer behavior, not assumptions — creating experiences that connect emotionally while driving business performance.
- End-to-End ExpertiseFrom program architecture and financial modeling to implementation, analytics, and optimization, our team supports every phase of your loyalty journey — ensuring your solution remains agile and future-ready.
- Tailored to Your BrandNo templates. No one-size-fits-all frameworks. Every project is built around your goals, data, and brand DNA, so your loyalty strategy feels authentic and truly yours.
- Technology-Neutral ApproachWe are experienced to work with almost all leading loyalty and CX platforms and integrate seamlessly with your existing ecosystem — helping you choose the right tools you need, not just the ones limited by the partner list.
- Data-Driven DecisionsOur insights go beyond dashboards. We help you turn data into direction, using predictive analytics and behavioral modeling to drive smarter, faster decisions.
- Collaborative PartnershipWe don’t just deliver reports — we work as an extension of your team, aligning with your business objectives, empowering your staff, and ensuring internal teams own the long-term success of the program.
Valued Clients
From retail and hospitality to finance and technology — we collaborate with industry leaders to deliver loyalty solutions that drive real business results.
Oil & Gas
Revamp of the Loyalty Program
Real Estate | Trade mall
Design of the Multi-Brand Loyalty Program
Transport
Customer Journey Mapping
Financial services | Bank
Implementation of Campaign Management System
Telecom | Mobile Operator
Development and Implementation of the Loyalty Program
Financial services | Insurance
Design of the Coalition Loyalty Program
Financial services | Bank
Design and Implementation of the Loyalty Program
Manufactoring |
Design and Implementation of the B2B Loyalty Program
Financial services | Payment system
Audit of the Payment Engine
Financial services | Payment system
Design of the B2C Loyalty Program
Retail
Design of the B2B Loyalty Program
Logistics
Design of the Loyalty Program
Real estate | Trade mall
Design and Implementation of the Multi-brand Loyalty Program
Real estate | Trade mall
Design of the Multi-brand Loyalty Program
Manufacturing | Automobiles
Design of the Loyalty Program
Retail
Design and Implementation of the Multi-brand Loyalty Program
Financial services | Bank
Design of the Coalition Loyalty Program
Manufacturing | Cosmetics
Design and Implementation of the Club Loyalty Program
Oil & Gas
Design of the Coalition Loyalty Program
Manufacturing | Electronics
Design and Implementation of the Loyalty Program
Retail
Design and Implementation of the Loyalty Program
Retail
Design and Launch of the Discount Program
Retail
Design of the Coalition Loyalty Program
Retail
Discount Program Relaunch
Entertainment
Loyalty Program Audit and Relaunch
Retail
Design and Implementation of the Coalition Loyalty Program
Entertainment
Loyalty Program Audit and Relaunch
Oil & Gas
Design and Implementation of the Coalition Loyalty Program
HoReCa
Design and Implementation of the B2B and B2C Gift Card Projects
Loyalty Coalition
Design of the Coalition Loyalty Program
Retail
Design of the Loyalty Program
Testimonials
Let's Talk!
Thank you for your interest in our services. How can we help?
Contacts
consulting@spectrum350.org
Meydan FZ, Dubai, UAE